Dawn is the spokesperson for the new teen fragrance by the Estee Lauder companies. After traveling across the country speaking to countless young women in several states at both private and public schools, Dawn's goal is to reach young girls and women with a message of confidence and individuality.
C-Thru, a trio of fragrances by the Estee Lauder Companies, launches in January 2009. C-Thru was developed around the notion of transparency and serves to remind girls and young women to see through life's pressures. The pressure to conform is everywhere - media, fashion, dating, grades, teachers, parents, etc. Reconnecting with who they are is the single most important thing they can do today. Dawn will continue to travel speaking to young women sharing her story and leaving them with the knowledge they need to cope with the challenges they face.
“Dawn is an influential voice in helping young women learn to be proud of who they are,” Robin Mason, Vice President of Global Marketing says. “By sharing her story of overcoming adversity, she is teaching them the tools they need to fight their own struggles – social, physical or emotional – so they can really find strength in themselves, which is what C-THRU is all about.” Applying fragrance is a private morning ritual, so Dawn hopes that young women can remember one message or feeling to start their day on a confident, calm note. Perfume is one of the first choices a girl makes to project her identity as a woman and is an enduring statement of that identity for all women.
Dawn is donating her entire salary to the Dawn Russell Foundation that supports those charities that have the same mission of helping young girls and women.
Because she helps girls get comfortable in their own skin. Dawn, Lady Russell—who grew up in Oregon, Mexico, Paris, Massachusetts, and Manhattan—has in her time been a prepster, an aspiring journalist, a model, a motorhead (she’s raced Formula One cars), and the wife of a British aristocrat (her husband, environmental investor, Lord James Russell, is the Duke of Bedford’s younger brother). Yet Russell’s defining identity has been that of cancer patient. Diagnosed at 25 with a potentially fatal case of Stage III skin cancer, Russell, too debilitated to withstand traditional chemo or radiation, dedicated four post-operative years to investigating non-Western treatments.
“Through the process of healing myself, I found my passion in Eastern medicine,” she says. “It gave me my center, my anchor.” After talking at a San Francisco high school about her medical odyssey, Russell chanced upon another calling—inspiring young teenage girls “to become confident young women. For girls today, the whole equation is backwards. They have so much coming at them—reality shows, celebrity weeklies, boys, grades, parents—they end up confusing their self-worth with getting the right bag and the perfect hair.” The demand for Russell’s heart-to-heart speeches became so overwhelming that she decided “to do something on a mass scale, with sponsorship.” Enter Estee Lauder, with whom Russell is collaborating on a trio of teen fragrances called C-Thru, which will debut in January. As the perfume’s spokesperson, Russell, 33, will contribute her earnings to the Dawn Russell Foundation, devoted to helping adolescent girls develop self-respect. “I didn’t go through a really dark path for nothing. I have a responsibility, a lot to share. Who knows where it will go?” In the meantime, don’t expect to see Russell’s elegant face gracing the C-Thru ad campaign. “I don’t want to be famous,” she demurs. More likely, you will find Russell in an Ashtanga-yoga studio quietly practicing her asanas—or maybe, someday, for therapy of a less Zen variety: burning rubber on the M5 in her “dream car, an Aston Martin DB5.”
The brand's spokeswoman is Lady Dawn Russell, a former model who was diagnosed with stage-three cancer at age 25. Now 33, she is cancer-free, but said she wants to encourage young women not to waste time feeling bad about themselves. "So many young women feel separate, like they're the only ones who are insecure," said Russell. "I want to help them find their center, their anchor." In lieu of compensation for her role in this project, Russell is establishing a foundation dedicated to increasing self-esteem for young women.
FOR IMMEDIATE RELEASE
C-THRU FRAGRANCES PARTNERS WITH INFLUENTIAL BRAND SPOKESPERSON TO SUPPORT AND CHAMPION YOUNG WOMEN
Dawn Russell, a Lady in England, to promote empowerment and self confidence in youth today
New York, NY (September 2008) – Aramis and Designer Fragrances, a division of a subsidiary of The Estée Lauder Companies Inc., today announced that they are working with Dawn Russell, a Lady in England, to promote the message of the C-THRU Fragrance brand.
“Dawn is an influential voice in helping young women learn to be proud of who they are,” Robin Mason, Vice President of Global Marketing says. “By sharing her story of overcoming adversity, she is teaching them the tools they need to fight their own struggles – social, physical or emotional – so they can really find strength in themselves, which is what C-THRU is all about,” Mason adds. “To have these young women think about her when they put on their fragrance every single day is reinforcing a powerful message.”
When American-born Dawn Russell turned 25, she was diagnosed with stage III metastatic melanoma and underwent four surgeries. After contracting a dangerous bone infection during her surgery, she could not undergo chemotherapy or radiation. Instead of giving up hope, Dawn set out on a three-year journey traveling the globe to research Eastern medicine for a potential cure. She now devotes her time and knowledge to helping young girls with their struggles, ranging from relationships to addiction and self-esteem issues. She writes a column for Ellegirl.com and is working on a book for teenagers. Her husband is Jamie Russell, an environmental venture capitalist.
My mother has been involved in the Tibetan movement my whole life. Having the Dalai Lama and his monks visit us from a young age, I was taught and always reminded through example the power of calm, precise, focused attention. My childhood was like a cocktail, a bit of everything, East Coast, West Coast, and Europe. While I became very schooled at adapting to new cultures, what I remember most are independence and self-assurance.
EXCERPTS FROM THE FORWARD
The women in Inheriting Beauty are serious people, they have careers, they care for their families and they raise millions of dollars each year for charities… The women of Inheriting Beauty have let their hair down… They walk in the streets, they are of this world and not above it… he has asked the women to just be themselves, to dress as they would at home, and to let him capture them in real time. They obliged, and he was not disappointed. He anticipated beauty, and he found it, plus an abundance of grace, elegance, and generous good manners. Getting away from the smoke and mirrors of a world maddened by celebrity culture, in the social firmament, in private lives, he discovered “a modern royalty and a modern luxury” – a luxury, as Moenks’ delightful book reminds us, that is “the freedom of being so alive and having the choices to do what you want.”
Dawn Russell, a 33-year-old former model who lives in New York and London, and who developed Grade III melanoma that had metastasized to her lymph nodes at the age of 25, is among the cancer survivors who want to spread the message that life is short and special and comes with problems. She now works with a children's charity, going into schools across the US and talking to teenagers about their concerns. 'While I had all the external ornamentation of growing up in New York and the West Coast with periods abroad, private boarding schools and university, the twenty-something life in Manhattan, it is our inside core that must be our identity, not the external dressings,' she says. 'My scars of cancer are a constant reminder that life is about simplicity and grace, not quantity, the race to win in our capitalist society or the abyss of consumerism.'
There were several moments in the course of her treatment when it wasn't clear that she would survive. But looking back, there are things for which she is grateful. 'I met my husband [Lord Jamie Russell, brother of the Duke of Bedford] when I was at my sickest, so I'm grateful for that. When you get to the point where you can't contain your bowel movements on the street, perfection and approval hardly matter. When you get sick, you get a beautiful permission card that lets you revisit life. I spoke to some Lebanese friends who lived through the war, and talked about the warmth, camaraderie and laughter that the horrible periods brought. Look at 9/11? Why is it, that to get somewhere good, you have to have such a negative experience?' Unable to have either chemotherapy or radiotherapy, Russell dived headfirst into integrative medicine. 'It gave me a full experience of how cancer patients are poorly served by many aspects of our current medical system; this knowledge has driven me to the work I am doing now on the board of the Beth Israel Medical Center, and beyond,' she says.
Dawn Russell (USA) A 25 anni le viene diagnosicato un melanoma in metastasi. Lei non si arrende e gira il mondo per trovare una cura alternativa alla medicina ufficiale. Vice la sua battaglia, e oggi dedica il suo tempo ad aiutare ragazze colpite dal cancro, e membro del consiglio di amministrazione del Beth Israel Hospital, e dedita al volontariato, ja una rubrica su Ellegirl.com e sta scrivendo un libro per adolescenti.
"Mia madre e sempre stata impegnata a favore del popolo tibetano, il Dali Lama veniva spesso in visita da noi. Sono cresciuta seguendo la forza della quiete, anche se la mia adolescenza e stata come un cocktail: un mix di East Coast, West Coast ed Europa. Un periodo di crescita, indipendenza e fiducia in me stessa"
